I’m Ergin Satir, an AI/ML product leader at Apple and a former founder. I help people use AI in everyday work and life, one useful example at a time.
AI you can actually use.
Write a difficult email, make sense of a document, or plan your week. Follow along with practical demos, in plain English. No coding needed.
FYI,
- FYI, AI is not the chat box.
- FYI, an LLM is not a database.
- FYI, a confident answer can still be wrong.
- FYI, context is supplied, not remembered.
- FYI, RAG helps AI answer from a source.
- FYI, the software around the model matters.
- FYI, an agent can choose what happens next.
- FYI, AI does not belong everywhere.
- FYI, autonomy is a permission—not a feature.
- FYI, you can invite me to speak about this.
Tools
- Decision CompilerThink through an AI decision in five questions.Tool
- One-page AI opportunity briefTurn a vague AI idea into a testable product bet.Playbook
- AI evaluation planDecide whether to launch, expand, redesign, or stop.Playbook
- Earned-autonomy ladderDecide what an AI system may observe, draft, or do.Playbook
- HTML presentations skillMake decks like the ones above with Codex or Claude.Download