I’m Ergin Satir, an AI/ML product leader at Apple, a former founder, and a builder based in Austin.

My career spans 12+ years across four countries, from starting a digital studio to working on products and programs at a global scale. Today, my work focuses on AI/ML.

I’m making AI approachable for people who want to use it in everyday work and life. My YouTube channel is for people learning useful tasks step by step, with no coding required.

This site collects plain-English notes on AI, practical playbooks, and an open HTML presentation skill. You can explore all of it in the library.